SOCIAL MEDIA

INFLUENCER AGENCY

Soda Pop Ads is focused its attention on social media influencers. An effective part of any social media campaign, influencers frequently have the power to create online buzz about a product or service based on their reviews. As influencers become more successful, frequently their reviews are sought out directly by organizations with influencers receiving free samples, payment, and other incentives for their reviews.

Soda Pop Ads Influencer Agency will act straightforward  approach to disclosure requirements.  We will also provides guidance for communicators in how disclosures should be made when the influencer has a “material connection” with a brand.  Here are a few of the from that Soda Pop Ads Influencer Agancy provides:

• Influencers must disclose any relationship between the brand and themselves. This includes “financial, employment, personal, or family relationship. 
  
  
• Soda Pop Ads defines financial broadly, so disclosures need to be made if there is any type of value received by a brand. “Anything of value” is their definition of financial relationship, which means free products and discounts constitute financial relationships.
   
• The disclosure has to be obvious, and take into account the platform. Disclosures need to be conspicuous and placed upfront. Soda Pop Ads is specific about picture disclosures stating that in a picture the disclosure needs to be superimposed. For a video the disclosure should be embedded, and that while hashtag disclosures are acceptable, they cannot be mixed into a series. 
  
  
• Language matters on the disclosure. It can’t be a non-obvious abbreviation like “spon.” “collab” or an unclear term like “thanks” or “ambassador” that do not underscore the true relationship between influencer and brand. Acceptable language must clearly show the relationships, and, although not required, hashtags are acceptable. Soda Pop Ads will make it clear that our social media influencers aren’t insulated from EU or U.S. law just because they post from outside the United States. Any endorsement online that reaches the worldwide is subject to Soda Pop Ads regulations.